If your company is struggling or stuck in the status quo, there’s a disconnect somewhere. And 99% of the time, the disconnect is easy to diagnose: there aren’t nearly enough qualified sales appointments hitting your calendar.
That’s right, it’s a client acquisition problem. Getting meetings on the calendar, on demand, is a superpower that fewer than 5% of companies possess. Which means it’s a roadblock or weakness for the other 95%.
The good news is this. When you get client acquisition on lock, you will transform your company virtually overnight. You’ll go from having a scarcity mindset to an abundance mindset. And your MRR can skyrocket to 20X or more.
RELATED: C-Level Partners Makes the Inc. 5000 List.
But here’s the kicker. Client acquisition is HARD.
Where do you even start? How do you hire for it? What benchmarks should you aim for? And why is Timmy still scrolling X when he should be cold calling prospects?!
Indeed, outbound sales can be a perilous journey.
But remember — there’s a HUGE payoff to having this dialed-in. And thankfully, you don’t have to go it alone… nor should you.
Ask yourself this: Where would I be if I could 20X my MRR starting next month? Because those are the results we’ve delivered for organizations time and time again, using the art and science of cold calling.
Now this isn’t a pitch to work with C-Level Partners. I just want to share a few industry insights to help you get your bearings and make progress in the area of sales. OK? OK, let’s go.
Sales Tip: According to Salesforce, sales reps spend 70% of their time on non-selling tasks. This means there’s massive productivity waste. This is a big reason why smart leaders hire sales out to the professionals.
Targeting KEY Decision-Makers
We free our clients from the burden of cold calling and prospecting. This way they can spend more time doing what they do best — building meaningful relationships with key buyers in their space and closing more deals.
Who are these key buyers, you ask? At C-Level Partners, we only target decision-makers. This is typically C-suite or founders.
If you’ve hired out lead generation in the past, you’ve probably worked with companies that book meetings down the corporate ladder, with roles that have zero decision-making ability. This is a massive time-suck for everyone involved.
Here at C-Level Partners, we only set meetings with folks who control the budget and the credit cards. Period. Trust me when I say this makes all the difference in the world.
In turn, our clients consistently commend us for becoming an invaluable partner and an extension of their sales team. Our aim is to grow our clients’ market presence and increase their revenue. It’s really that simple.
Increase Revenue in Days… Not Weeks, Months, or Years
We specialize in getting the right meeting at the right level.
Our S.A.L.E. methodology puts companies in the captain’s seat, as it were, of their own success. And again, we concentrate 100% on cold calling, outbound sales.
We don’t do email. We don’t do LinkedIn. We don’t do social. We do one thing only, and we do it better than anyone out there.
We MASTER the phones.
And we do it with the strategy and expertise gained from a decade-plus of cold calling c-level executives.
Our hallmark Executive-to-Executive (E2E) strategy ensures that our clients consistently secure meetings with the most influential people in industry.
And the payoff is immediate — not in 3 months or 6 months down the road. In as little as three days after implementation our clients have been delighted by a positive uptick in quality and quantity of meetings, meetings actually held, and new deals won.
We’ve had clients report that their sales cycle was reduced by 60-80% after implementation. MRR hit an-all time high — as much as 20X since starting to work with us. And the overall outlook/morale at the companies we work with shoots through the roof.
This is the power of getting the right meetings, with the right roles, at the right time. Remember, the biggest problem facing organizations today is a client acquisition problem! Fix that and everything else falls into place.
Where Companies Go Wrong With Cold Calling
- Not Consistent Enough. It’s easy to get excited about outbound sales campaigns, but it’s another thing to stay excited about it and hammer the phones consistently over the months and years. Too often I see companies quit after the going gets tough, usually just 2-3 months in.
- Too Robotic / botch the “tone”. To get the attention of decision-makers, and to get them to buy your product, you must engage them. Too many cold callers are too robotic in their approach… like they’re reading from a script. You have to trash the script and master tonality in sales.
- Calling the Wrong People. If you’re not calling your ideal client profile (ICP), then you’re dead in the water. You might book meetings, but they will go nowhere. This underscores the importance of calling down the right lead lists.
- Fail to Qualify Prospect. Companies also fail at outbound sales because they don’t qualify their prospect using B.A.N.T. If your prospect doesn’t have the budget, authority, need, or the timing isn’t right, then you won’t close the deal. There’s no mystery here.
- Talk Too Much. Believe it or not, you can sell more by not talking. Become a good listener, and soak in everything that your prospect is saying. Empathize with everything they say. Then tailor your offer to minimize their pain points and maximize their wants, wishes, and desires. Too many sales people go on gabbing, which kills the deal.
- They Don’t Ask for the Sale. When the conversation comes to a close, or at the critical time, it’s important to ask for the sale. You can’t leave out the “call to action” and expect to make deals.
- No Follow-up Strategy in Place. It takes an average of 6-7 touches for a prospect to make a buying decision. Too many sales companies call once and never follow-up. Don’t let this be you.
- They Give Up Too Easily. You have to be a dog out there and earn your keep. The top lead generation services, like C-Level Partners, know this and never give up. But beware out there! The wrong approach could tarnish your brand.
- No Commitment to Excellence. Most brands don’t do anything with excellence. Or if they do, they aren’t committed to excellence day in and day out. This is the difference between the pros and the wannabes.
And honestly, I could go on for another 100 bullet points. There are a handful of common mistakes that companies make when cold calling. But there are easily dozens — maybe even hundreds — of other pitfalls that you will stumble into if you take the lone-wolf approach in sales.
So it’s time to put the true pros in your corner. A company dedicated to maximizing your reach and booking highly-qualified meetings on demand.
Reach out to us at C-Level Partners today to see how we can become a trusted partner and supercharge your customer acquisition.
Until next time…
Johnny-Lee Reinoso